We help natural food brands sell like hotcakes on Amazon

(Walmart and Instacart too!)

Here’s How We Work

Riverboat works with natural CPG brands selling food on Amazon and across the internet, adapting our marketplace sales approach specifically to your products and category. We partner with your team to get your products optimally placed, discovered, and sold wherever your customers shop.

Refresh 

We start all engagements with an audit to assess the current state of your account, product set, and competitors. From improving margins to translating your assets into beautiful product listings, our initial steps are to set you up to grow sales and sustain your growth.

Grow

Once your product pages are retail ready, Riverboat moves into growth mode. We manage your advertising, marketing, and merchandising across marketplaces.

Optimize

Now that your brand is seeing growth, we focus on ways to make it even better. Whether that’s A/B testing main images, improving advertising efficiency, going international, or bug fixing, we will turn every stone to improve your marketplace presence.

Want to learn more about Riverboat?

Our Services

Advertising

We get your products and brand discovered by millions of targeted shoppers. From PPC to reach customers perusing the digital shelf to DSP to acquire new to brand and remarketing current customers. Our advertising software works across Amazon, Walmart and Instacart providing a true omni-channel approach.


operations

If you’ve managed your own listings then you know how much time and energy can go into keeping the shelves stocked and maintaining margin. Leave that to us so you can focus on providing amazing products. From forecasting inventory, managing listings, or gaining Amazon seller grocery approval, we’ve got you covered.


Creative

Our goal is to make it easy for your customers to recognize and connect with your brand across the digital landscape. We repurpose your brand creative to shine on each marketplace. From Amazon Stores to carousel images and great copy, we’ll position your brand like it’s a reflection of your website.

Marketplaces We Service

Whether you’re navigating the world’s largest river or the world’s largest marketplace, you’re safer on the boat! Riverboat is a category expert and a Verified Partner for selling groceries on Amazon. We’ll optimize your current listings, A+ and Store, manage your operations and meet your growth objectives through responsible advertising to help.


Walmart.com might be new(er) to the world of grocery e-commerce, but with deep pockets and plans to invest in growth, it’s not a bad idea to get in early.  We’ll design your listings to stand out within Walmart.com’s framework, manage the fulfillment via WFS and build your sales through their PPC and DSP ad platforms.


Instacart is the hybrid model that marries grocery with e-commerce. We refresh the listings created without thought by retailers, build a store, and drive sales through advertising. Competition for Instacart’s digital shelf placement is still low so brands with strong grocery presence can expect high sell-through.

Expertise Across the Digital Landscape

Advertising

We get your products and brand discovered by millions of targeted shoppers. From PPC to reach customers perusing the digital shelf to DSP to acquire new to brand and remarketing current customers. Our advertising software works across Amazon, Walmart and Instacart providing a true omni-channel approach.

operations

If you’ve managed your own listings then you know how much time and energy can go into keeping the shelves stocked and maintaining margin. Leave that to us so you can focus on providing amazing products. From forecasting inventory, managing listings to providing strategic input, we’ve got you covered.


Creative

Our goal is to make it easy for your customers to recognize and connect with your brand across the digital landscape. We repurpose your brand creative to shine on each marketplace. From Amazon Stores to carousel images and great copy, we’ll position your brand like it’s a reflection of your website.

 

strategy

By understanding your goals, we can translate your inital Amazon success into exponential growth

Let’s Talk About Your Marketplace Needs

Let Us Be Your Guide

Founded by Mike Sitrin, Riverboat is a boutique marketplace agency that works exclusively with natural food brands, helping you navigate your way to success on Amazon, Walmart.com and Instacart.

Meet Our Crew

We’re made up of experts in sales strategy, advertising, operations, design, and support. We’re a team of professionals who understand how to apply our expertise to help CPG brands excel on these marketplaces. 

Mike Sitrin

Accounts & Strategy

Jake van Berkrum

Operations

Andrew Baird

Advertising

Want to learn more about Riverboat’s services?

 
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Mike is extremely knowledgeable when it comes to how your brand should be presented on Amazon, what catches the attention of consumers and how to be sure they purchase our brand’s products instead of one-off sellers. For the first time ever, our Amazon business is running smoothly thanks to Riverboat!
— Steph Stoss, Brand Manager - Little Secrets
 
 
If you are a natural products company looking to build your seller central portfolio and presence on Amazon, I would recommend working with Mike and Sam. They bring experience and a sound process to ensure your catalog is in tip top shape and optimized for sales!
— Rasa Kumar, VP Sales - Cocomels
 
 
When we came to Riverboat we were new to the digital channel and had so much to learn. Mike took the time to really listen to us about our product, our goals and our resources. Riverboat always delivered what they promised; on time, on budget and they continually exceeded our expectations for a partner.
— Jared Lovenduski, CEO - Lillabee
 
 
Riverboat helped Recipe33 with our Amazon strategy by focusing on key points needed to grow our business 4x in only 60 days. They are dialed in on Amazon content, key words, images, pricing and logistical requirements that have driven RECIPE 33 infused almond product rankings and sales. As a startup company, we evaluate ROI on all our spending, and we recommend Riverboat if you want to impact your Amazon business.
— Dan Smith, CEO - Recipe 33
 
 
Mike and Sam were brilliant to work with, they were both so knowledgeable and helpful. Nothing was ever too much for them and they did an outstanding job on our Amazon account! I would definitely recommend Riverboat to anyone who wants to excel on Amazon.
— Dean Steingold, CEO - JSHealth Vitamins

Featured Clients