We're always happy to answer questions about selling on Amazon, but for those topics that arise for nearly every natural foods brands on the platform, we thought we'd compile our research, observations, and best practices into one place.
Sellers of perishable goods with established retail presence have the opportunity to leverage their existing inventory and reach millions of grocery shoppers on the Amazon platform
Amazon’s buy box is a concept that many shoppers don’t know about. Whether you are a new-to-platform grocery brand or an established seller, the buy box and your control over your listings can be the difference in how you perform on the world’s largest marketplace
Instacart is one of the fastest growing digital marketplaces over recent years. Grocery brands on Instacart are able to simultaneously learn more about their products while strengthening their retail sales
Becoming retail ready is a threshold that natural food sellers must cross before they can expect to grow on Amazon. Getting your listings and your brand retail ready is at once intuitive and vague, specific to the marketplace, and absolutely necessary before pursuing an aggressive ad spend
An Amazon storefront allows natural food brands to present themselves as they want to be seen, and allows shoppers to discover a seller’s products all in one place. Stores are an important feature to utilize but one often overlooked by busy sellers
By setting up your advertising portfolio so that certain campaigns are targeting specific audiences, you will position yourself to have a better understanding of performance and budget allocation while retaining more control over scalability
It’s important to utilize Amazon's Sponsored Products, Brands, and Display campaigns in order to occupy as much real estate as possible and maximize impressions for customers at every stage of the purchase funnel
There are a staggering number of brands selling natural foods on Amazon, which means competent advertising is a must if you hope to get your products onto consumers’ screens and into their carts
Before selling on Amazon, brands should get a sense for the fees and expenses they can expect to incur, and how these various costs might affect their approach to selling on the world's largest marketplace
If Amazon’s search-based advertising is a tool to help drive the discovery of natural food brands, then A+ Content is a tool to help drive conversion
Selling on Amazon is a world of keywords and rankings. In this marketplace, your copy is no longer just a feature of good marketing but has taken on the responsibility as head of sales
The images on your Amazon listing will be the first impression customers get of your product. Considering that attention spans are shrinking while choices are increasing, those images might be the only impression
The products might be the same, but merchandising natural food brands on a digital marketplace requires a whole new perspective than the world of physical selling
The products might be the same, but merchandising natural food brands on a digital marketplace requires a whole new perspective than the world of physical selling
