Instacart is one of the fastest growing digital marketplaces over recent years. Grocery brands on Instacart are able to simultaneously learn more about their products while strengthening their retail sales

Becoming retail ready is a threshold that natural food sellers must cross before they can expect to grow on Amazon. Getting your listings and your brand retail ready is at once intuitive and vague, specific to the marketplace, and absolutely necessary before pursuing an aggressive ad spend

An Amazon storefront allows natural food brands to present themselves as they want to be seen, and allows shoppers to discover a seller’s products all in one place. Stores are an important feature to utilize but one often overlooked by busy sellers

By setting up your advertising portfolio so that certain campaigns are targeting specific audiences, you will position yourself to have a better understanding of performance and budget allocation while retaining more control over scalability

It’s important to utilize Amazon's Sponsored Products, Brands, and Display campaigns in order to occupy as much real estate as possible and maximize impressions for customers at every stage of the purchase funnel

There are a staggering number of brands selling natural foods on Amazon, which means competent advertising is a must if you hope to get your products onto consumers’ screens and into their carts

Before selling on Amazon, brands should get a sense for the fees and expenses they can expect to incur, and how these various costs might affect their approach to selling on the world's largest marketplace

If Amazon’s search-based advertising is a tool to help drive the discovery of natural food brands, then A+ Content is a tool to help drive conversion

Selling on Amazon is a world of keywords and rankings. In this marketplace, your copy is no longer just a feature of good marketing but has taken on the responsibility as head of sales

The images on your Amazon listing will be the first impression customers get of your product. Considering that attention spans are shrinking while choices are increasing, those images might be the only impression

The products might be the same, but merchandising natural food brands on a digital marketplace requires a whole new perspective than the world of physical selling

The products might be the same, but merchandising natural food brands on a digital marketplace requires a whole new perspective than the world of physical selling